Business Toolbox

Business toolbox masthead

Use the two free tools in the Business Toolbox to investigate a small-business industry in New Zealand or to find your target markets.

image, market mapper

Where is my target market?

View a density map of your residential target market, compare areas and zoom in on suburbs. You can describe your market in terms of age, sex, income, or by household and family type.

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How is my industry doing?

Get a small-business industry profile with information about the number of businesses by region, numbers of new and ceased business in the last 5 years, worker turnover, survival rates,and average earnings for staff.