Business characteristics

Statistics about business characteristics include the number, type, and location of businesses in New Zealand (excluding farming). They give an annual snapshot of New Zealand businesses and include details about geographic area, industry, institutional sector, business type, overseas ownership, and business size.

Information releases

Explore our latest business demography statistics. 

Business Demography Statistics 
Annual snapshot of the structure and characteristics of New Zealand businesses. Find out about economically significant enterprises engaged in the production of goods and services in New Zealand.


Analyse the numbers.

Business growth activities 2005–10: Experimental release 
Information on activities that contribute to business growth, and the number of businesses involved in those activities.

New Zealand Business Demography tables 
Statistics on changes in the number, type, and location of businesses in New Zealand, ie the 'demography' of New Zealand businesses. These tables are available from NZ.Stat.

Find out more about NZ.Stat.

Reports and articles

Explore information we've gathered from research and analysis.

Tatauranga Umanga Māori – Consultation paper (published 2012)
Paper on work we're doing to respond to the need for statistics about Māori businesses. See section C of the paper for examples of statistics about Māori business we could produce. We took comments on this paper until 27 July 2012.

Business Demographic Statistics review report (published 2006)
Report on the review and redevelopment of business demography statistics.

Business Demography confidentiality (published 2004)
Proposal for a new method for applying confidentiality to business demography employment data. 


Longitudinal Business Database
Information about datasets available in the Longitudinal Business Database. This data is available to approved researchers.